We help you live for longer

Optimise your health, unlock peak performance, and get into the best shape of your life.

Health / Physique / Longevity / Performance

Our Performance Optimisation program integrates proven strategies for health and performance optimization, so you can achieve your goals while focusing on your career.

Watch the video below to learn how we support busy leaders like you shred body fat, build muscle and boost energy—all without compromising your lifestyle.

Dan Lawrence, Founder of Perform 365 in Dubai, UAE

Why Us?

Are You Merely Surviving Or Are You Thriving?

PERFORM365 is a world-class coaching service designed to optimise your health, well-being, and longevity while empowering you to perform at your peak in the boardroom.

We've helped hundreds of high-performing executives worldwide achieve and maintain the best shape of their lives.

We understand the pain points of high-level executives and offer bespoke strategies to help our clients unlock their full potential and attain peak performance.

what we do differently

Perform 365 Elite Coaching Service

Elite Coaching Service

Our elite coaching service is grounded in precision, objectivity, and cutting-edge data, delivering a truly bespoke experience tailored to the unique needs of high-performing executives.

Perform 365 Gold Standard Testing

Unparalleled Gold
Standard Testing

Regular, advanced assessments of strength, body composition, and overall well-being ensure you remain at peak performance throughout the year.

Perform 365 Daily Personalised Accountability

Daily Personalised Accountability

Your dedicated coach provides unwavering support and guidance, making it nearly impossible for you to veer off course.

Perform 365 Your High-Performance Team

Your High-Performance Team

Access a team of world-class coaches—trusted by professional sports organisations and champions—at your fingertips, ready to deliver results when you need them.

Perform 365 Network of Visionaries

A Network of Visionaries

Join an exclusive community of like-minded CEOs and executives, all driven to elevate themselves and those around them.

Perform 365 Proven Expertise in Executive Transformation

Proven Expertise In
Executive Transformation

With a track record of coaching hundreds of life-changing results, we understand the challenges you face—and tailor strategies required to overcome them.

Testimonials

Real results with business leaders

  • Kaspar Basse, Founder of Joe & the Juice, client of Perform 365

    “Dan came highly recommended to me back in 2018 and it was at a time I had a niggling shoulder injury that wasn’t allowing me to train in a manner I wanted and most importantly do my boxing training.

    Dan’s knowledge, professionalism and skill to get the best out of people is second to none, he has a deep understanding of all things performance and breaks it down so it’s easy to understand and implement.

    I now have no shoulder pain, am boxing regularly and lifting more than ever before. I’d highly recommend 365 to anyone looking to take their performance to the next level.”

    KASPAR BASSE

    Founder of Joe & the Juice

  • Tom Sellers, 2x Michelin Star Chef, client of Perform 365

    “I’m inspired by individuals who have a burning passion for their craft, Dan has this in abundance and his ability to elevate everyone around him is unquestionable.

    With every session and interaction I come away with renewed vigour to reach my own performance targets. I wasn’t a huge fan of the gym but enjoy playing sports, Dan’s methods at 365 have allowed me to see the gym as a tool to improve my performance when playing sports and in the kitchen which has given me a fresh perspective on the gym.

    I highly recommend 365 if you’re looking for an individualized plan to prioritize your health and reach peak performance.”

    Tom Sellers

    2x Michelin Star Chef

Kyle Fowler

CEO

nathan McNamara

CEO

Lewis James

CEO & Hyrox Podium

Client Roadmap

Performance Optimisation Roadmap

Blood Work Analysis



Our doctor will analyse your full blood panel and begin to build your bespoke plan before arranging a one-on-one strategy call to explain the results.

Blood work analysis, part of Perform 365's client roadmap

Program



Your bespoke Phase 1 programs will be ready in our easy-to-use app, based on your individual bio-feedback and goals.

Program, part of Perform 365's client roadmap

Guidance



Full access to your Perform365 coach to guide your journey every step of the way, with bi-weekly strategy sessions to ensure we are progressing towards our goal.

Guidance, part of Perform 365's client roadmap

Nutrition



You will be set up for a one-on-one strategy call with our Performance Nutritionist Dr. James Morehen to discuss your nutrition targets based on your testing results and goals.

Nutrition, part of Perform 365's client roadmap

Community



Our Perform365 community consisting of other high-performing executives will aid with additional motivation and support, alongside in-person events and networking opportunities.

Community, part of Perform 365's client roadmap

Whoop Analysis



We will analyse your WHOOP, Sleep and recovery data each month, providing feedback and making interventions ahead of the next month.

Whoop Analysis, part of Perform 365's client roadmap

Performance Testing Protocol



As we move into Phases 2 and 3, we carry out our full performance testing protocol to monitor the progress made and set clear targets for our next phase.

Performance Testing Protocol, part of Perform 365's client roadmap

Analysis and Reports



As we move into Phases 2 and 3, our team of doctors will analyse each one of our tests to monitor progress made from Phase 1 and set clear targets for future phases.

Analysis and Reports, part of Perform 365's client roadmap

Are you ready to unlock peak health and performance?

This isn't just about looking better—it's about feeling the best you’ve ever felt, performing at your highest level, and building the foundation for long-term success.

You've mastered the art of leadership and decision-making, but imagine what you could achieve with sharper focus, sustained energy, and optimal health. Imagine thriving in every area of your daily life.

MEET THE TEAM

Access to your own world-class performance team

Dan Lawrence, founder of Perform 365

dan lawrence

Founder

Dr. James Morehen, Head of Nutrition at Perform 365

Dr. James Morehen

Head of Nutrition

Tom Shaw, Performance Nutritionist at Perform 365

Tom Shaw

Performance Nutritionist

Alex Brown, Head of Strength & Conditioning at Perform 365

Alex Brown

Head of Strength & Conditioning

Dr. Peadar Suibhne, Musculoskeletal & Blood Work Specialist at Perform 365

Dr. Peadar Suibhne

Musculoskeletal & Blood
Work Specialist

David Doody, Performance Coach at Perform 365

David Doody

Performance Coach

Frequently Asked Questions

  • I’ll work with you on the most effective solution to achieve a jaw-dropping transformation from as little as 4 hours per week in the gym.

    You’ll still be free to eat out, go out to work events and even holiday guilt-free. We won’t ban foods, starve you, or stop you from having any fun. Ultimately this is a process that will be sustainable forever - you’ll drop fat and keep it off forever.

    Using our performance testing protocol, we use data to ensure you are optimised across the board, enabling you to reach your peak potential.

  • You’ll work with our team, including Dr. James Morehen, our PhD performance nutritionist who will analyse your DEXA scan and Resting Metabolic Rate (RMR) tests to build your bespoke nutritional strategy.

    This will enable you to lose fat the right way, enjoy the foods you love, and drink the drinks you like, whilst losing 6lbs in the first 30 days.

    Our bloodwork specialist Dr. Peadar will identify where you may be deficient in certain areas and we can add these foods or additional supplementation into your diet to ensure you wake up each day with renewed energy and focus.

    Combine this with our expert training plans and world-class team supporting you every step of the way, you’ll build an athletic body that will look great in a fitted suit at work, or topless on the beach.

  • What we do is proven, no BS or false promises, put simply if you do the work you get life-changing results.

    The system we have developed has been tried and tested at the highest level of professional sport and refined for our executive coaching clients to understand the unique problems they face, with carefully curated solutions which they can apply right away.

    We build systems and frameworks and understand human psychology to ensure what we offer is truly unique.

    You’ll receive first-class support at every step of your journey, including one-on-one strategy meetings, group calls, time-efficient workouts, travel strategies and structured nutrition that can be implemented into the busiest of lifestyles.

Media and Press

Press News and Latest Announcements

Dan Lawrence, Founder of Perform 365

What more could you achieve if you were able to unlock another
15% every day?

If you're serious about improving your health, optimising your performance, and improving longevity, it's time to take action.

If you are prepared to invest in your most valuable asset—your health—this is your chance. Do not anticipate change; make it happen.